Milestone: WTO marketing and communications team wins advertising honors
Olympic Medical Center’s marketing and communications team was recently recognized by the Healthcare Advertising Awards, receiving two gold medals, two bronze medals and two merits.
A national judging panel reviewed this year’s 4,400 entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact, said WTO representatives.
Director of Marketing and Communications Bobby Beeman, Head of Digital Marketing Ryan Hueter, Head of Digital Marketing, Senior Marketing Coordinator Donna Pacheco and Communications Specialist Heather Nelson worked together on the nominations.
“We are fortunate to have such an outstanding team of communications professionals here at OMC,” said Jennifer Burkhardt, OMC’s director of human resources and general counsel, and administrator overseeing the marketing and communications department.
Beeman added, “It’s very exciting to be recognized for the work of our team. We have an exceptional group of talented people who work so well together. These projects were all interesting and fun to work on, and each of us played a part in creating them. »
In the Gold category, the team was recognized for its “A Day in the Life” article series, an online series of articles submitted in the Professional Recruitment Program category, written primarily by Hueter.
The articles can be viewed on the WTO blog at olympicmedical.org/category/a-day-in-the-life.
The second gold award was for the “Turn Right Here” billboard previously located on Jones and Front Street in Port Angeles, designed by Pacheco and photo taken by Nelson.
“OMC is actively recruiting for all kinds of professionals – not just clinicians – and this board has drawn a lot of attention to us. We enjoyed working on this billboard, playing with directional elements and making it short and sweet,” Beeman said.
An integrated marketing campaign, dubbed “Get your new knee at the WTO”, received a bronze medal. This targeted six-month campaign included video, digital marketing, content marketing, traditional advertising, webinars, outdoor advertising and even a first pitch at a Lefties game. Many elements are seen at olympicmedical.org/new-knee.
A vaccination promotion also received a bronze medal: “My Vaccine Why” was a digital content series that also included advertising and billboards.
Two other pieces were recognized with merit status, including another billboard featuring local resident Jim Cheney and titled “Jim got his new knee at the OMC”. The other was for a special video called “Four Signs You Need Knee Replacement”. Find it online at olympicmedical.org/4-signs-its-time-to-consider-knee-replacement-surgery.